"No More Bratz Dolls"
12.05.08 (2:09 am) [edit]
If you have a little girl in the house, you know what a Bratz doll is. Little girl loved the new pouty mouth doll that looked so different fromthe barbie dolls.
They apparently took to many sales away from the mattel corporation that makes Barbie dolls. They took the bratz people to court and won.
Read the story here:
posted by: surrogate (reply)
post date: 12.05.08 (4:10 am)
SweetLady will be happy. On the other hand, bet retailers raise the prices big-time on their remaining stock!
posted by: alienflea (reply)
post date: 12.05.08 (6:32 am)
That is a common practice where they try to pry open every loopholes without throughly checking the whole picture, etc.
posted by: PastorDave (reply)
post date: 12.05.08 (6:42 am)
So, this man came up with the idea of the Bratz dolls while working for Mattel. I guess the jury considered the wording of his contract, and determined he cheated his employer. I'm not a lawyer and do not play one on t-Blog, but it sounds like something you can't get do to a Wall Street company.
posted by: PirateGirl (reply)
post date: 12.05.08 (7:07 am)
WOOO-HOOOO! never did like those dolls - sucks for the guy who came up with the concept though
"The ruling, issued in federal court in Riverside, followed a jury's finding that Bratz designer Carter Bryant developed the concept for the dolls while working for Mattel.
The same jury later awarded Mattel $10 million for copyright infringement and $90 million for breach of contract after a lengthy trial stemming from Mattel's 2004 lawsuit ended in August."
posted by: rocketqueen (reply)
post date: 12.05.08 (11:15 am)
This makes me so happy. I despise Bratz dolls.
posted by: Argel319 (reply)
post date: 12.05.08 (2:59 pm)
I hate Bratz dolls. I dislike Barbies as well, but I'm a guy, so... I'm just glad they are gone, I get pretty ticked off at whatever company tries to beat the company that made one of the best Batman toys ever. Mattel is not the best, far from it, but so close to the worst... [not so] miracle they won!
posted by: auntconi (reply)
post date: 12.05.08 (8:55 pm)
I am pleased!
However, I know some young girls who will not feel the same, but they will soon forget, it as there will be many other new toy and dollies to play with after Santa pays a visit to all ...
posted by: inkspector (reply)
post date: 12.06.08 (3:05 pm)
Yes, it was more of the case of the person who developed the "Bratz" (net nick name: Slutz), actually worked for Mattel at the time and pitched the idea to them. They did poo-poo the idea so he left and struck out on his own finding a company that would manufacture it. However, he did pitch the original idea and had the original 4 characters drawn out as his presentation while under exclusive contract with Mattel.
Basically, Mattel got those drawings and owns them now with the ruling. The ruling was on the original four presented that he developed as a product potential at Mattel. The other 40 dolls, well they are another story and have to regroup.
It will be interesting to see what Mattel will do with the original product. Will they sell out and produce them because that doll makes more than Barbie? Mattel has been lagging in Barbie sales in the past few years. Here is the issue with Barbie -- kids are playing computer games, and on GameBoys PLUS PlaySTation, GameCubes and now Wii. And then there are the booked activities and on the road to them after school.
Who has time to play with dolls?
So the next question is . . . what about the TV show the dolls have AND the movie? Where do they go in all this?
posted by: barnabus1 (reply)
post date: 12.07.08 (8:39 pm)
It might be a collector's item now!!!